2-Year Diploma in Digital Content Creation and Management

Course Duration: 2 Years (4 Semesters, including holidays and attachment) Course Fee: 30,000 Kenyan Shillings per semester Weekly Commitment: Minimum of 2 hours per day Course Overview: This diploma program focuses on developing skills in creating, managing, and optimizing digital content across various platforms. It covers content strategy, digital marketing, multimedia production, and analytics, preparing students for careers in digital marketing, content management, and media production.

Year 1

Semester 1: Introduction to Digital Content Creation Week 1-4: Fundamentals of Digital Media

Introduction to Digital Media and Platforms
Understanding Digital Audiences
Basic Principles of Digital Content Creation
Practical Exercises: Creating introductory digital content

Week 5-8: Content Strategy and Planning

Developing a Content Strategy
Audience Research and Analysis
Content Calendar and Workflow Management
Practical Exercises: Creating a content strategy plan

Week 9-12: Writing for Digital Media

Writing for the Web: Blogs, Articles, and Social Media
SEO Writing Techniques
Crafting Engaging and Shareable Content
Practical Exercises: Writing and optimizing digital content

Week 13-16: Visual Content Creation

Basics of Graphic Design
Creating Visual Content for Digital Platforms
Tools for Visual Content Creation (e.g., Canva, Photoshop)
Practical Exercises: Designing digital graphics and visuals

Semester 2: Digital Marketing and Distribution Week 1-4: Social Media Marketing

Social Media Platforms and Best Practices
Creating and Managing Social Media Campaigns
Engaging and Growing an Audience on Social Media
Practical Exercises: Developing social media content and campaigns

Week 5-8: Video Production and Editing

Basics of Video Production
Shooting and Editing Digital Videos
Video Content for Different Platforms (YouTube, Instagram, TikTok)
Practical Exercises: Producing and editing digital videos

Week 9-12: Content Management Systems (CMS)

Introduction to CMS (e.g., WordPress, Joomla)
Managing and Publishing Content with CMS
Optimizing CMS for SEO and User Experience
Practical Exercises: Building and managing a website with a CMS

Week 13-16: Email Marketing and Automation

Principles of Email Marketing
Creating Effective Email Campaigns
Using Email Automation Tools (e.g., Mailchimp)
Practical Exercises: Designing and sending email campaigns

Year 2

Semester 3: Advanced Digital Content Techniques Week 1-4: Advanced SEO and Content Optimization

In-Depth SEO Strategies
Content Optimization for Search Engines
Analyzing and Improving Content Performance
Practical Exercises: Advanced SEO and content optimization techniques

Week 5-8: Analytics and Performance Measurement

Digital Analytics Tools (e.g., Google Analytics)
Measuring and Analyzing Content Performance
Using Data to Inform Content Strategy
Practical Exercises: Analyzing and reporting on digital content performance

Week 9-12: Multimedia Storytelling

Combining Text, Visuals, and Audio for Impactful Storytelling
Interactive and Immersive Content Creation
Case Studies in Successful Multimedia Storytelling
Practical Exercises: Creating multimedia content

Week 13-16: Legal and Ethical Issues in Digital Content

Copyright and Intellectual Property Rights
Ethical Considerations in Digital Media
Content Licensing and Fair Use
Practical Exercises: Navigating legal and ethical issues in content creation

Semester 4: Capstone Project and Industry Attachment Week 1-4: Capstone Project

Identifying a Real-World Digital Content Challenge
Project Planning, Design, and Implementation
Presentation and Evaluation of Capstone Project
Final Assessment

Week 5-8: Industry Attachment

Hands-On Experience in Digital Content Creation and Management Roles
Applying Learned Skills in Real-World Digital Media Environments
Industry Networking and Professional Development

Week 9-12: Professional Development and Career Planning

Building a Professional Portfolio and Resume
Job Search Strategies and Interview Preparation
Understanding Industry Certifications (e.g., Google Analytics, Content Marketing)

Week 13-16: Course Review and Final Exam

Comprehensive Review of All Topics Covered
Practice Projects and Final Assessments
Final Exam and Evaluation

Certification: Upon successful completion of the course, students will receive a "Diploma in Digital Content Creation and Management," certifying their proficiency in creating, managing, and optimizing digital content for various platforms. This certification prepares them for roles such as Content Manager, Digital Marketer, Social Media Manager, and Multimedia Producer.