2 YR ORDINARY DIPLOMA IN IT SALES AND MARKETING

Course Duration: 2 Years (4 semesters, including holidays and attachment)
Course Fee: 30,000 Kenyan Shillings per semester (each semester takes 3 months)

weekly commitment; Minimum of 2 hours per day.

Course Overview:

This course focuses on the principles and practices of selling and marketing IT products and services. It covers key areas such as sales strategies, digital marketing, customer relationship management, and market analysis, preparing students for successful careers in the IT sales and marketing sector.

Year 1

Semester 1: Introduction to IT Sales and Marketing

• Week 1-2: Fundamentals of Sales and Marketing

• • Overview of Sales and Marketing Concepts
  • Understanding the IT Market
  • Key Terminology and Trends
  • Practical Exercises

• Week 3-6: Sales Techniques and Strategies

• • Developing Effective Sales Techniques
  • Sales Planning and Forecasting
  • Building a Sales Pipeline
  • Mini Project

• Week 7-10: Understanding Customer Needs

• • Customer Profiling and Segmentation
  • Understanding Buyer Behavior
  • Building Customer Relationships
  • Practical Exercises

• Week 11-14: Basics of Digital Marketing

• • Introduction to Digital Marketing
  • SEO and SEM Strategies
  • Social Media Marketing
  • Practical Exercises

• Week 15-16: Semester Review and Assessment

• • Review of Key Concepts
  • Practice Projects
  • Mid-Semester Exam

Semester 2: Advanced Sales and Marketing Techniques

• Week 1-4: Sales Presentations and Negotiations

• • Creating Compelling Sales Presentations
  • Effective Negotiation Techniques
  • Handling Objections and Closing Sales
  • Practical Exercises

• Week 5-8: Marketing Analytics

• • Introduction to Marketing Analytics
  • Tools for Marketing Data Analysis
  • Interpreting and Using Marketing Data
  • Mini Project

• Week 9-12: Content Marketing

• • Developing a Content Marketing Strategy
  • Creating Engaging Content
  • Content Distribution Channels
  • Practical Exercises

• Week 13-14: Brand Management

• • Building and Managing an IT Brand
  • Brand Positioning and Messaging
  • Brand Loyalty and Advocacy
  • Practical Exercises

• Week 15-16: Semester Review and Assessment

• • Review of Key Concepts
  • Practice Projects
  • End-of-Semester Exam

Year 2

Semester 3: Integrating Sales and Marketing

• Week 1-4: Sales and Marketing Alignment

• • Aligning Sales and Marketing Strategies
  • Creating a Unified Customer Experience
  • Measuring Alignment Success
  • Practical Exercises

• Week 5-8: Customer Relationship Management (CRM)

• • Introduction to CRM Systems
  • Implementing CRM Strategies
  • CRM Data Management
  • Mini Project

• Week 9-12: Market Research and Analysis

• • Conducting Market Research
  • Analyzing Market Trends
  • Using Research for Strategic Decisions
  • Practical Exercises

• Week 13-14: Product Marketing

• • Introduction to Product Marketing
  • Developing Product Marketing Plans
  • Product Launch Strategies
  • Practical Exercises

• Week 15-16: Semester Review and Assessment

• • Review of Key Concepts
  • Practice Projects
  • Mid-Semester Exam

Semester 4: Capstone Project and Industry Applications

• Week 1-4: Capstone Project

• • Project Planning and Design
  • Implementation of Sales and Marketing Project
  • Portfolio Development
  • Final Presentation and Evaluation

• Week 5-8: Industry Attachment

• • Attachment in IT Sales and Marketing Roles
  • Applying Sales and Marketing Skills in Real-World Projects
  • Industry Best Practices
  • Practical Experience

• Week 9-12: Professional Development

• • Career Pathways in IT Sales and Marketing
  • Building a Professional Portfolio
  • Networking and Career Development
  • Practical Exercises

• Week 13-16: Course Review and Final Exam

• • Comprehensive Course Review
  • Practice Projects
  • Final Exam

Attachment

Students will undertake an industry attachment to gain practical experience in IT sales and marketing roles, working with IT companies to apply their sales and marketing skills in real-world scenarios.

Certification

Upon successful completion of the course, students will receive an "Ordinary Diploma in IT Sales and Marketing" certificate, recognizing their expertise and skills in selling and marketing IT products and services.