Proficiency Certificate in Digital Marketing and E-Commerce

Course Duration: 3 to 4 Months (12 to 16 weeks)
Course Fee: 15,000 Kenyan Shillings
Weekly Commitment: Minimum of 2 hours per day
Course Overview:
This course provides students with the foundational skills and knowledge necessary to excel in digital marketing and e-commerce. It covers key aspects such as online marketing strategies, social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and e-commerce platforms.

Course Outline

Week 1-2: Introduction to Digital Marketing

• Overview of Digital Marketing Concepts
• Understanding the Digital Marketing Funnel
• Key Performance Indicators (KPIs) and Metrics
• Practical Exercises: Setting up a basic digital marketing plan

Week 3-4: Search Engine Optimization (SEO)

• Basics of SEO and Search Engine Algorithms
• Keyword Research and On-Page SEO Techniques
• Off-Page SEO and Link Building Strategies
• Practical Exercises: Optimizing a website for search engines

Week 5-6: Social Media Marketing

• Overview of Social Media Platforms (Facebook, Instagram, LinkedIn, etc.)
• Creating Engaging Social Media Content
• Social Media Advertising and Analytics
• Practical Exercises: Developing a social media campaign

Week 7-8: Pay-Per-Click (PPC) Advertising

• Introduction to PPC Advertising (Google Ads, Bing Ads)
• Setting Up and Managing PPC Campaigns
• Optimizing Ad Performance and ROI
• Practical Exercises: Creating and managing a PPC campaign

Week 9-10: Email Marketing

• Basics of Email Marketing and List Building
• Creating Effective Email Campaigns
• Analyzing Email Campaign Performance
• Practical Exercises: Designing an email marketing campaign

Week 11-12: E-Commerce Fundamentals

• Introduction to E-Commerce and Online Business Models
• Setting Up and Managing E-Commerce Platforms (Shopify, WooCommerce)
• Payment Gateways and Security Considerations
• Practical Exercises: Building an e-commerce website

Week 13-14: Content Marketing and Copywriting

• Content Strategy and Planning
• Writing Persuasive Copy for Digital Marketing
• Using Blogs, Videos, and Podcasts for Marketing
• Practical Exercises: Creating content for a digital marketing campaign

Week 15-16: Practical Assessment and Certification Preparation

• Review of Key Concepts and Techniques
• Practical Assessment: Developing a comprehensive digital marketing and e-commerce strategy
• Final Exam Preparation and Certification
• Course Wrap-Up and Evaluation

Certification:
Upon successful completion of the course, students will receive a “Proficiency Certificate in Digital Marketing and E-Commerce,” certifying their ability to implement digital marketing strategies and manage e-commerce platforms effectively. This certification prepares students for roles such as Digital Marketing Specialist, E-Commerce Manager, and Social Media Coordinator.