1.
PROFICIENCY DIPLOMA IN DIGITAL MARKETING
Course
Description
The Proficiency
Diploma in Digital Marketing is ideal for candidates seeking to gain a
fundamental understanding of the digital skills needed to implement a digital
strategy for their organization. In addition it enables them to formulate, run,
and measure effective digital marketing campaigns.
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LEVEL ONE |
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COURSE CODE |
COURSE TITLE |
FEES |
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1. |
DPM1O2 DPM 1O3 DPM 1O4 DPM 1O5 DPM 1O6 DPM 1O7 |
Introduction
to Digital Marketing Web
Design and Development Web
Analytics Search
Engine Optimisation Online
Copywriting Online
Advertising and PPC |
Kshs.
10,000 |
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LEVEL TWO |
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COURSE CODE |
COURSE TITLE |
FEES |
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2. |
DPM 2O1 DPM 2O2 DPM 2O3 DPM 2O4 DPM 2O5 DPM 2O6 |
Social
Media and Web PR Email
Marketing Mobile
Marketing Digital
Marketing Strategy Website
Optimisation YouTube
and Display |
Kshs.
10,000 |
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LEVEL THREE |
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COURSE CODE |
COURSE TITLE |
FEES |
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3. |
DPM 3O1 DPM 3O2 DPM 3O3 DPM 3O4 DPM 3O5 DPM 3O6 DPM 307
DPM 308 |
Analytics Digital
Display Advertising Social
Media Marketing (Part 1) Social
Media Marketing (Part 2) Strategy
& Planning Digital
Research Digital
Marketing for ebooks ·
Converting ebookstore browsers into buyers ·
Anatomy of a Kindle Books Page ·
Enhancing Books pages for publishers and buyers ·
Beating Amazon’s Algorithms ·
Marketing Support from other ebooksellers PROJECT: Working with Kobo to
merchandise ebooks Digital
Plan |
Kshs.
10,000 |
2.
PROFICIENCY CERTIFICATE IN DIGITAL MARKETING
Course
Description
The Professional
Certificate in Digital Marketing will equip you with the tools and techniques
to plan and deliver successful digital marketing strategies and advance your
career in this in-demand field. You will learn how to develop a digital
marketing strategy that delivers leads, sales and ROI for your organization
and/or external clients.
Mode
of Delivery: Live and Online
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LEVEL ONE |
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COURSE CODE |
COURSE TITLE |
FEES |
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1. |
CDM 1O1 CDM 1O2 CDM 1O3 CDM 1O4 CDM 1O5 CDM 1O6 |
Introduction
to Digital Marketing Search
Engine Optimization Blogging Branding,
Design and User Experiences Social
Media for Business Online
Advertising |
Kshs.
7,500 |
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LEVEL TWO |
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COURSE CODE |
COURSE TITLE |
FEES |
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2. |
CDM 2O1 CDM 2O2 CDM 2O3 CDM 2O4 CDM 2O5 CDM 206
CDM 207 CDG 208 |
Landing
Page Optimization Modern
Email Marketing Google
Analytics Digital
Display Advertising Digital
Marketing Strategy Digital
Marketing for ebooks ·
Converting ebookstore browsers into buyers ·
Anatomy of a Kindle Books Page ·
Enhancing Books pages for publishers and buyers ·
Beating Amazon’s Algorithms ·
Marketing Support from other ebooksellers Working
with Kobo to merchandise ebooks Digital
Plan
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Kshs.
7,500 |