PROFICIENCY CERTIFICATE COURSE IN DIGITAL AND SOCIAL MEDIA MARKETING (INCLUDING EBOOKS)

Total Duration: 8-12 weeks (2-3 months)

Course Fee: 15,000 Kenya Shillings

Course Overview

This course provides comprehensive training in digital and social media marketing, including strategies for leveraging social media platforms and creating digital content such as eBooks.

Course Duration and Cost

Total Duration: 8-12 weeks (2-3 months)
Weekly Commitment: 2 hours per day
Course Fee: 15,000 Kenya Shillings

Course Objectives

Understand the fundamentals of digital marketing.
Gain proficiency in social media marketing.
Learn to create engaging digital content.
Develop skills in eBook production.
Master digital advertising strategies.

Course Outline

Week 1: Introduction to Digital Marketing

Overview of digital marketing
Key concepts and strategies
Digital marketing tools
Developing a digital marketing plan

Week 2: Social Media Platforms Overview

Major social media platforms
Social media trends and analytics
Creating social media profiles
Understanding platform algorithms

Week 3: Social Media Campaigns

Developing social media campaigns
Content creation for social media
Scheduling and automation tools
Measuring campaign success

Week 4: Content Creation

Developing content strategies
Writing for digital media
Creating visual content
Engaging your audience

Week 5: eBook Production

Planning and outlining eBooks
Writing and editing eBooks
Designing eBook layouts
Publishing and distributing eBooks

Week 6: Digital Advertising

Online advertising strategies
Pay-per-click (PPC) campaigns
Social media advertising
Measuring advertising effectiveness

Week 7: Email Marketing

Building email lists
Designing email campaigns
Email marketing tools
Analyzing email marketing metrics

Week 8: SEO and Content Marketing

Basics of search engine optimization (SEO)
Creating SEO-friendly content
Content marketing strategies
Analyzing content performance

Week 9: Influencer and Affiliate Marketing

Identifying and working with influencers
Developing affiliate marketing programs
Measuring influencer and affiliate success
Case studies and examples

Week 10: Digital Marketing Analytics

Understanding digital marketing metrics
Using analytics tools
Interpreting data and reports
Making data-driven decisions

Week 11: Final Project Development

Planning and developing a final project
Applying all learned skills
Digital marketing campaign project
Preparing for the final presentation

Week 12: Capstone Project and Assessment

Final project presentation and critique
Peer review and feedback
Final assessment and evaluation
Certificate award and graduation

Certification

Upon successful completion, students will receive a certificate of proficiency in Digital and Social Media Marketing (Including eBooks).