PROFICIENCY CERTIFICATE IN DIGITAL MARKETING
Course Duration: 2 to 3 months (8 to 12 weeks)
Course Fee: 15,000 Kenyan Shillings
Weekly Commitment: Minimum of 2 hours per day
Course Overview:
This course provides a comprehensive introduction to digital marketing, covering essential topics such as social media marketing, search engine optimization (SEO), content marketing, and digital advertising.
Course Outline
Week 1-2: Introduction to Digital Marketing
- Overview of Digital Marketing
- What is Digital Marketing?
- Importance and Benefits of Digital Marketing
- Digital Marketing Channels
- Digital Marketing Strategy
- Creating a Digital Marketing Plan
- Setting Goals and Objectives
- Identifying Target Audience
- Practical Exercises
Week 3-4: Social Media Marketing
- Social Media Platforms Overview
- Major Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn)
- Choosing the Right Platform for Your Business
- Content Creation and Management
- Creating Engaging Content
- Social Media Content Calendar
- Tools for Social Media Management (Hootsuite, Buffer)
- Mini Project
Week 5-6: Search Engine Optimization (SEO)
- Understanding SEO
- What is SEO?
- Importance of SEO for Digital Marketing
- On-Page and Off-Page SEO
- SEO Techniques and Tools
- Keyword Research and Analysis
- SEO Tools (Google Analytics, Google Search Console)
- Link Building Strategies
- Practical Exercises
Week 7-8: Content Marketing
- Content Marketing Basics
- Importance of Content Marketing
- Types of Content (Blogs, Videos, Infographics)
- Content Marketing Strategy
- Creating and Distributing Content
- Writing Effective Content
- Content Distribution Channels
- Measuring Content Performance
- Mini Project
Week 9-10: Digital Advertising
- Introduction to Digital Advertising
- Types of Digital Ads (Search Ads, Display Ads, Social Media Ads)
- Setting Up Digital Ad Campaigns
- Pay-Per-Click (PPC) Advertising
- Understanding PPC
- Google Ads Basics
- Creating Effective Ad Copy
- Practical Exercises
Week 11-12: Email Marketing and Analytics
- Email Marketing Essentials
- Importance of Email Marketing
- Building an Email List
- Crafting Effective Email Campaigns
- Digital Marketing Analytics
- Measuring and Analyzing Campaign Performance
- Key Metrics and KPIs
- Using Analytics Tools (Google Analytics, Mailchimp)
- Practical Exercises
Course Review and Final Assessment
- Review of Key Concepts
- Comprehensive Review of All Modules
- Practice Projects
- Final Exam
- Written Exam
- Practical Project Presentation
Certification
Upon successful completion of the course, students will receive a "Proficiency Certificate in Digital Marketing," recognizing their expertise and skills in various aspects of digital marketing.
Attachment (Optional)
Students may undertake an optional industry attachment to gain practical experience in digital marketing, applying their knowledge to real-world projects and campaign
PROFICIENCY CERTIFICATE IN DIGITAL MARKETING
Course Duration: 2 to 3 months (8 to 12 weeks)
Course Fee: 15,000 Kenyan Shillings
Weekly Commitment: Minimum of 2 hours per day
Course Overview:
This course provides a comprehensive introduction to digital marketing, covering essential topics such as social media marketing, search engine optimization (SEO), content marketing, and digital advertising.
Course Outline
Week 1-2: Introduction to Digital Marketing
- Overview of Digital Marketing
- What is Digital Marketing?
- Importance and Benefits of Digital Marketing
- Digital Marketing Channels
- Digital Marketing Strategy
- Creating a Digital Marketing Plan
- Setting Goals and Objectives
- Identifying Target Audience
- Practical Exercises
Week 3-4: Social Media Marketing
- Social Media Platforms Overview
- Major Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn)
- Choosing the Right Platform for Your Business
- Content Creation and Management
- Creating Engaging Content
- Social Media Content Calendar
- Tools for Social Media Management (Hootsuite, Buffer)
- Mini Project
Week 5-6: Search Engine Optimization (SEO)
- Understanding SEO
- What is SEO?
- Importance of SEO for Digital Marketing
- On-Page and Off-Page SEO
- SEO Techniques and Tools
- Keyword Research and Analysis
- SEO Tools (Google Analytics, Google Search Console)
- Link Building Strategies
- Practical Exercises
Week 7-8: Content Marketing
- Content Marketing Basics
- Importance of Content Marketing
- Types of Content (Blogs, Videos, Infographics)
- Content Marketing Strategy
- Creating and Distributing Content
- Writing Effective Content
- Content Distribution Channels
- Measuring Content Performance
- Mini Project
Week 9-10: Digital Advertising
- Introduction to Digital Advertising
- Types of Digital Ads (Search Ads, Display Ads, Social Media Ads)
- Setting Up Digital Ad Campaigns
- Pay-Per-Click (PPC) Advertising
- Understanding PPC
- Google Ads Basics
- Creating Effective Ad Copy
- Practical Exercises
Week 11-12: Email Marketing and Analytics
- Email Marketing Essentials
- Importance of Email Marketing
- Building an Email List
- Crafting Effective Email Campaigns
- Digital Marketing Analytics
- Measuring and Analyzing Campaign Performance
- Key Metrics and KPIs
- Using Analytics Tools (Google Analytics, Mailchimp)
- Practical Exercises
Course Review and Final Assessment
- Review of Key Concepts
- Comprehensive Review of All Modules
- Practice Projects
- Final Exam
- Written Exam
- Practical Project Presentation
Certification
Upon successful completion of the course, students will receive a "Proficiency Certificate in Digital Marketing," recognizing their expertise and skills in various aspects of digital marketing.
Attachment (Optional)
Students may undertake an optional industry attachment to gain practical experience in digital marketing, applying their knowledge to real-world projects and campaign