PROFICIENCY DIPLOMA IN DIGITAL MARKETING

PROFICIENCY DIPLOMA IN DIGITAL MARKETING

Course Duration: 4 to 6 months (16 to 24 weeks)
Course Fee: 30,000 Kenyan Shillings per semester

Weekly Commitment: Minimum of 2 hours per day
Course Overview:
This course provides in-depth training in digital marketing, covering advanced topics such as social media marketing, search engine optimization (SEO), content marketing, digital advertising, analytics, and digital marketing strategy.

Year 1

Semester 1: Foundations of Digital Marketing

• Week 1-2: Introduction to Digital Marketing
  • Overview of Digital Marketing
  • Digital Marketing Channels
  • Creating a Digital Marketing Strategy
  • Practical Exercises
• Week 3-6: Social Media Marketing
  • Social Media Platforms Overview
  • Creating Engaging Content for Social Media
  • Social Media Advertising (Facebook Ads, Instagram Ads)
  • Tools for Social Media Management (Hootsuite, Buffer)
  • Mini Project
• Week 7-10: Search Engine Optimization (SEO)
  • SEO Fundamentals
  • On-Page and Off-Page SEO
  • Keyword Research and Analysis
  • SEO Tools (Google Analytics, Google Search Console)
  • Link Building Strategies
  • Practical Exercises
• Week 11-14: Content Marketing
  • Content Marketing Basics
  • Creating Different Types of Content (Blogs, Videos, Infographics)
  • Content Distribution Channels
  • Measuring Content Performance
  • Mini Project
• Week 15-16: Semester Review and Assessment
  • Review of Key Concepts
  • Practice Projects
  • Mid-Semester Exam

Semester 2: Advanced Digital Marketing

• Week 1-4: Digital Advertising
  • Types of Digital Ads (Search Ads, Display Ads, Social Media Ads)
  • Setting Up Digital Ad Campaigns
  • Pay-Per-Click (PPC) Advertising
  • Google Ads Basics
  • Creating Effective Ad Copy
  • Practical Exercises
• Week 5-8: Email Marketing
  • Email Marketing Essentials
  • Building an Email List
  • Crafting Effective Email Campaigns
  • Email Marketing Tools (Mailchimp, Constant Contact)
  • Mini Project
• Week 9-12: Digital Marketing Analytics
  • Measuring and Analyzing Campaign Performance
  • Key Metrics and KPIs
  • Using Analytics Tools (Google Analytics, SEMrush)
  • Practical Exercises
• Week 13-14: Digital Marketing Strategy
  • Creating Comprehensive Digital Marketing Plans
  • Budgeting for Digital Marketing
  • Implementing and Monitoring Strategies
  • Case Studies
  • Practical Exercises
• Week 15-16: Capstone Project and Final Assessment
  • Capstone Project Planning and Execution
  • Project Presentation and Evaluation
  • Comprehensive Review of All Modules
  • Final Exam

Attachment (Optional)

Students may undertake an optional industry attachment to gain practical experience in digital marketing, allowing them to apply their knowledge to real-world projects and campaigns. This period offers hands-on experience in managing digital marketing activities within a business or organization.

Certification

Upon successful completion of the course, students will receive a "Proficiency Diploma in Digital Marketing," recognizing their expertise and skills in various aspects of digital marketing