Proficiency Diploma in Digital Marketing and E-Commerce

Course Duration: 4 to 6 Months (16 to 24 weeks)
Course Fee: 30,000 Kenyan Shillings
Weekly Commitment: Minimum of 2 hours per day
Course Overview:
This comprehensive diploma course equips students with advanced skills in digital marketing and e-commerce. It covers a broad range of topics including advanced SEO, content marketing, social media strategies, PPC advertising, analytics, and e-commerce management. The course also emphasizes hands-on projects to develop practical expertise.

Course Outline

Semester 1: Foundations of Digital Marketing and E-Commerce

Week 1-4: Advanced Digital Marketing Strategies

Understanding Digital Marketing Trends and Best Practices
In-Depth Analysis of Digital Marketing Channels
Integrated Marketing Communications (IMC) in the Digital Age
Practical Exercises: Developing a digital marketing strategy

Week 5-8: Advanced Search Engine Optimization (SEO)

Advanced Keyword Research and Competitive Analysis
Technical SEO and Site Architecture
Local SEO Strategies and Tools
Practical Exercises: Conducting an SEO audit and optimization

Week 9-12: Social Media Marketing and Influencer Strategies

Building and Managing a Social Media Strategy
Leveraging Influencer Marketing for Brand Growth
Measuring Social Media ROI and Analytics
Practical Exercises: Crafting a social media and influencer campaign

Week 13-16: Content Marketing and Storytelling

Advanced Content Strategy and Creation Techniques
Storytelling for Brands in the Digital Space
Repurposing Content Across Multiple Platforms
Practical Exercises: Developing a content marketing campaign

Semester 2: E-Commerce Management and Analytics

Week 1-4: E-Commerce Platform Development

Setting Up and Managing Advanced E-Commerce Platforms (e.g., Magento, BigCommerce)
Customizing E-Commerce Sites for User Experience (UX)
Managing Online Payments, Security, and Compliance
Practical Exercises: Building an e-commerce site with advanced features

Week 5-8: Pay-Per-Click (PPC) Advertising and Retargeting

Advanced PPC Strategies for Google Ads and Social Media
Creating Effective Retargeting Campaigns
Budgeting and Bidding Strategies for Maximum ROI
Practical Exercises: Running a complex PPC campaign

Week 9-12: Data Analytics and Conversion Optimization

Using Google Analytics for E-Commerce Insights
Conversion Rate Optimization (CRO) Techniques
A/B Testing and Multivariate Testing
Practical Exercises: Analyzing data and optimizing conversion rates

Week 13-16: Capstone Project and Professional Development

Developing a Comprehensive Digital Marketing and E-Commerce Plan
Presenting the Capstone Project to a Panel of Experts
Building a Professional Portfolio and Career Planning
Practical Exercises: Final project presentation and portfolio review

Certification:
Upon successful completion of the course, students will receive a “Proficiency Diploma in Digital Marketing and E-Commerce,” recognizing their expertise in advanced digital marketing strategies and e-commerce management. This diploma prepares students for high-level roles such as Digital Marketing Manager, E-Commerce Specialist, and Marketing Consultant.